Alberghi Impero-Fiore Rome Luggage Label – 1940s

1940s luggage label advertising Alberghi Impero-Fiore in Rome, Italy. A deep blue border frames an arched view of a classical Roman figure in armour, rendered in red and pale green against a soft yellow sky. A domed church and the curved arcades of the Colosseum flank the central statue, bringing together distinctive architectural and sculptural motifs associated with the city.

Bold cream lettering across the lower section reads “ALBERGHI IMPERO-FIORE” and “ROMA”, followed by two Via Viminale addresses and telephone numbers. The rich blue ground, warm red linework and classical imagery give the composition a strong decorative presence. An evocative addition to a collection of Roman hotel memorabilia, Classical Revival graphics or Italian travel ephemera.

• Type: Hotel luggage label
• Condition: Very Good (VG)
• Size: 11.3 × 8.3 cm (4.45 × 3.27 inches)
• Style: Classical Revival / Retro-Style Italian Travel Ephemera
• Location: Rome, Italy
• Date: 1940s
• Hotels: Alberghi Impero-Fiore
• Addresses shown: Via Viminale, 19 and Via Viminale, 11

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